Selected Work
Experience
Aegon Workplace Pension Journey: Onboarding, Product, Transactions, Investments, Mylo optimisation across £120M net inflow and 110K users.
Native Mobile iOS and Android Apps: Increased mobile app rating from 3.6 to 4.3 stars while contributing to £120M net inflows within 12 months through improved clarity, usability, and feel.
Postcards from Tomorrow (GenAI): Helped bring a generative AI-powered campaign to market through Mylo. Personalised retirement postcards give customers a playful glimpse of the getaway their pension could fund, linking directly to smart tools and guidance. Launched Dec 2025, delivering strong engagement during the holiday period.
Enterprise SaaS: Led product design for a platform serving global clients, defining experience principles and scalable interaction patterns.
Roadmap & Strategy: Partnered with senior Product and Engineering leaders to shape direction, balancing usability, feasibility and commercial outcomes.
Discovery & Iteration: Led cross-functional cycles contributing to high customer satisfaction and successful funding milestones.
B2B Platform: Led design for a global platform serving 40K+ monthly users, shaping monetisation tools, smart links and developer-facing workflows.
Design System: Established a new design system with accessibility guidelines, supporting screen reader compatibility and colour contrast.
Analytics: Introduced behavioural analytics (FullStory) to identify friction points and prioritise high-impact improvements.
Client Platforms: Drove design solutions across global web platforms in healthcare (Unum), ecommerce (Edenred) and engineering (BMI).
Complex Journeys: Simplified multi-step journeys into intuitive, accessible interfaces across responsive web environments.
Workshops: Facilitated stakeholder workshops to align business goals, user needs, and technical constraints.
Dashboard Apps: Redesigned iOS and Android dashboard applications, increasing monthly active users by 50% within six months.
POS Software: Delivered an improved user experience for physical POS software, supporting high-traffic use cases with better flow and readability.
User Research: Conducted user testing and interviews to inform design iterations and uncover pain points.
Self-Service Lending: Defined, designed and launched the Nordics' first self-service lending platform for business customers across four markets (DK, SE, NO, FI).
10M+ DKK: Achieved over 10 million DKK in loans facilitated in the first quarter.
Compliance: Collaborated with Product, Legal and Compliance teams to ensure accessibility and regulatory adherence across complex financial journeys.
Global Brands: Delivered UX design for large-scale projects in finance (Saxo Bank), travel (Radisson Blu), and industrial sectors (Grundfos, Trelleborg, SKF, Volvo).
Prototyping: Created wireframes, flows, and high-fidelity prototypes for responsive web and native platforms.
Multimedia Content: Editing multimedia content for Web and Live TV broadcast.
Newsroom: Worked with journalists and producers in a fast-paced, deadline-orientated environment.