Design Leadership: Lead and develop a multidisciplinary design team (4–5 direct reports) within a regulated financial services ecosystem serving millions of customers.

Mobile App: Increased mobile app rating from 3.6 to 4.3 stars while contributing to £100m+ net inflows within 12 months through improved clarity, usability, and feel.

Design Systems: Established cross-platform design systems and WCAG 2.2-aligned standards across iOS and Android, embedding accessibility and risk considerations into product workflows.

Enterprise SaaS: Led product design for a platform serving global clients, defining experience principles and scalable interaction patterns.

Roadmap & Strategy: Partnered with senior Product and Engineering leaders to shape direction, balancing usability, feasibility and commercial outcomes.

Discovery & Iteration: Led cross-functional cycles contributing to high customer satisfaction and successful funding milestones.

B2B Platform: Led design for a global platform serving 40K+ monthly users, shaping monetisation tools, smart links and developer-facing workflows.

Design System: Established a new design system with accessibility guidelines, supporting screen reader compatibility and colour contrast.

Analytics: Introduced behavioural analytics (FullStory) to identify friction points and prioritise high-impact improvements.

Client Platforms: Drove design solutions across global web platforms in healthcare (Unum), ecommerce (Edenred) and engineering (BMI).

Complex Journeys: Simplified multi-step journeys into intuitive, accessible interfaces across responsive web environments.

Workshops: Facilitated stakeholder workshops to align business goals, user needs, and technical constraints.

Dashboard Apps: Redesigned iOS and Android dashboard applications, increasing monthly active users by 50% within six months.

POS Software: Delivered an improved user experience for physical POS software, supporting high-traffic use cases with better flow and readability.

User Research: Conducted user testing and interviews to inform design iterations and uncover pain points.

Self-Service Lending: Defined, designed and launched the Nordics' first self-service lending platform for business customers across four markets (DK, SE, NO, FI).

10M+ DKK: Achieved over 10 million DKK in loans facilitated in the first quarter.

Compliance: Collaborated with Product, Legal and Compliance teams to ensure accessibility and regulatory adherence across complex financial journeys.

Global Brands: Delivered UX design for large-scale projects in finance (Saxo Bank), travel (Radisson Blu), and industrial sectors (Grundfos, Trelleborg, SKF, Volvo).

Prototyping: Created wireframes, flows, and high-fidelity prototypes for responsive web and native platforms.

Multimedia Content: Editing multimedia content for Web and Live TV broadcast.

Newsroom: Worked with journalists and producers in a fast-paced, deadline-orientated environment.