Selected Work
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Experience
Pension Journey: End-to-end design across onboarding, transactions and investments. 110K users, £120M net inflow.
Mobile Apps: Took iOS and Android ratings from 3.6 to 4.3 stars within 12 months.
Postcards from Tomorrow: Shipped a GenAI campaign through Mylo — personalised retirement postcards linking to pension tools. Strong engagement at launch.
Enterprise SaaS: Defined experience principles and interaction patterns for a platform serving global clients.
Strategy: Shaped product direction with senior Product and Engineering leadership.
Impact: Discovery cycles that contributed to successful funding milestones.
B2B Platform: Design for 40K+ monthly users — monetisation tools, smart links and developer workflows.
Design System: Built an accessible design system with screen reader support and colour contrast compliance.
Analytics: Introduced FullStory to surface friction points and prioritise fixes.
Client Platforms: Design across healthcare (Unum), ecommerce (Edenred) and manufacturing (BMI).
Complex Journeys: Simplified multi-step flows into clear, accessible responsive interfaces.
Workshops: Facilitated stakeholder workshops aligning business goals with user needs.
Dashboard Apps: Redesigned iOS and Android apps for 100K+ merchants.
POS Software: Improved flow and readability for high-traffic physical POS terminals.
User Research: Testing and interviews with merchants to uncover pain points and validate design decisions.
Self-Service Lending: Designed and launched the Nordics’ first self-service lending platform across four markets (DK, SE, NO, FI).
10M+ DKK: Loans facilitated in the first quarter after launch.
Compliance: Worked with Legal and Compliance to meet accessibility and regulatory requirements across markets.
Global Brands: UX for Saxo Bank, Radisson Blu, Grundfos, Trelleborg, SKF and Volvo.
Prototyping: Wireframes, flows and high-fidelity prototypes for responsive web and native.
Multimedia Content: Edited content for web and live TV broadcast.
Newsroom: Fast-paced, deadline-driven work alongside journalists and producers.