Ollie Edge • Lead Product Designer

Thoughtful, research-led design, with an edge. I love designing digital experiences that improve people's lives through technology. Whether that's banking through a smartphone, booking a hotel online, or accessing engineering help.

Selected Work

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NET SALES

£5,903.25

Dojo — Empowering merchants with greater control of their cash flow

Paymentsense • 2019–2022

At Europe's largest merchant services provider, I designed the second version of their iOS and Android apps. The apps saw a 50% increase in MAU and we digitised paper billing, saving £1 million per year.

50%increase in MAU £1Msaved annually

•••• •••• •••• 4291

Danske Bank

100M DKK

4 Nordic countries at launch

Danske Bank — Frictionless financing for the future

Danske Bank • 2017–2019

As Senior Product Designer at Denmark's national bank, I created the fastest, most transparent lending journey possible. Launched across 4 Nordic countries, facilitating 100 million DKK in the first 3 months.

100M DKKin 3 months 4Nordic countries

Grundfos — Redefining UX across digital touchpoints

Grundfos • 2015–2017

Grundfos is the largest pump manufacturer in the world. I set the direction for an improved multi-channel experience, redefining the UX across all touchpoints.

#1global pump manufacturer Multichannel UX

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BMI Group — A global digital transformation for 30+ markets

BMI Group • 2020–2021

Europe's largest roofing manufacturer. I led the UX/UI design on a digital transformation covering a complete global site redesign and interactive web tools including a 3D roof visualiser and material calculator.

30+European markets Designsystem

Experience

Aegon

Jan 2025 – Present

Role

Design Lead

Key Projects

Aegon Workplace Pension Journey: Onboarding, Product, Transactions, Investments, Mylo optimisation across £120M net inflow and 110K users.

Mylo app: Leading the design, within multidisciplinary design team (3-4 direct reports) within a regulated financial services ecosystem serving millions of customers.

Native Mobile iOS and Android Apps: Increased mobile app rating from 3.6 to 4.3 stars while contributing to £120M net inflows within 12 months through improved clarity, usability, and feel.

Scope

Design Leadership Financial Services iOS / Android Accessibility

Lab 1

Sept 2022 – May 2024

Role

Head of Design

Key Projects

Enterprise SaaS: Led product design for a platform serving global clients, defining experience principles and scalable interaction patterns.

Roadmap & Strategy: Partnered with senior Product and Engineering leaders to shape direction, balancing usability, feasibility and commercial outcomes.

Discovery & Iteration: Led cross-functional cycles contributing to high customer satisfaction and successful funding milestones.

Scope

Design Leadership Enterprise SaaS Product Strategy Interaction Design

Linkfire

Dec 2021 – Sept 2022

Role

Lead Product Designer

Key Projects

B2B Platform: Led design for a global platform serving 40K+ monthly users, shaping monetisation tools, smart links and developer-facing workflows.

Design System: Established a new design system with accessibility guidelines, supporting screen reader compatibility and colour contrast.

Analytics: Introduced behavioural analytics (FullStory) to identify friction points and prioritise high-impact improvements.

Scope

Product Design B2B / SaaS Design Systems Accessibility

Digital Detox

May 2020 – Dec 2021

Role

Senior UX/UI Designer

Key Projects

Client Platforms: Drove design solutions across global web platforms in healthcare (Unum), ecommerce (Edenred) and engineering (BMI).

Complex Journeys: Simplified multi-step journeys into intuitive, accessible interfaces across responsive web environments.

Workshops: Facilitated stakeholder workshops to align business goals, user needs, and technical constraints.

Scope

UX / UI Design Responsive Web Healthcare Ecommerce

Dojo

Aug 2019 – May 2020

Role

Senior Product Designer

Key Projects

Dashboard Apps: Redesigned iOS and Android dashboard applications, increasing monthly active users by 50% within six months.

POS Software: Delivered an improved user experience for physical POS software, supporting high-traffic use cases with better flow and readability.

User Research: Conducted user testing and interviews to inform design iterations and uncover pain points.

Scope

Product Design iOS / Android POS User Research

Danske Bank

Nov 2017 – Jun 2019

Role

Senior UX Designer

Copenhagen, Denmark

Key Projects

Self-Service Lending: Defined, designed and launched the Nordics' first self-service lending platform for business customers across four markets (DK, SE, NO, FI).

10M+ DKK: Achieved over 10 million DKK in loans facilitated in the first quarter.

Compliance: Collaborated with Product, Legal and Compliance teams to ensure accessibility and regulatory adherence across complex financial journeys.

Scope

UX Design Financial Services Multi-market Compliance

Digitas LBi

Dec 2015 – Dec 2017

Role

UX Designer

Key Projects

Global Brands: Delivered UX design for large-scale projects in finance (Saxo Bank), travel (Radisson Blu), and industrial sectors (Grundfos, Trelleborg, SKF, Volvo).

Prototyping: Created wireframes, flows, and high-fidelity prototypes for responsive web and native platforms.

Scope

UX Design Responsive Web Prototyping B2B / B2C

BBC

Nov 2005 – Sept 2015

Role

Multimedia Specialist

Key Projects

Multimedia Content: Editing multimedia content for Web and Live TV broadcast.

Newsroom: Worked with journalists and producers in a fast-paced, deadline-orientated environment.

Scope

Multimedia Broadcast Web

Education

Copenhagen School of Design

Multimedia Design (AP Degree)

2014 – 2016

Leeds University

Music Production (BA Hons Degree)

2003 – 2006