Ollie Edge • Lead Product Designer

Thoughtful, research-led design, with an EDGE. I love designing digital experiences that improve people's lives through technology. Whether that's banking through a smartphone, booking a hotel online, or accessing engineering help.

Selected Work

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NET SALES

£5,903.25

Dojo — Empowering merchants with greater control of their cash flow

Paymentsense • 2019–2022

At Europe's largest merchant services provider, I designed the second version of their iOS and Android apps. We digitised paper billing, saving £1 million per year.

£1Msaved annually

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•••• •••• •••• 4291

Danske Bank

100M DKK

4 Nordic countries at launch

Danske Bank — Frictionless financing for the future

Danske Bank • 2017–2019

As Senior Product Designer at Denmark's national bank, I created the fastest, most transparent lending journey possible. Launched across 4 Nordic countries, facilitating 100 million DKK in the first 3 months.

100M DKKin 3 months 4Nordic countries

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Grundfos — Redefining UX across digital touchpoints

Grundfos • 2015–2017

Grundfos is the largest pump manufacturer in the world. I set the direction for an improved multi-channel experience, redefining the UX across all touchpoints.

#1global pump manufacturer Multichannel UX

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BMI Group — A global digital transformation for 30+ markets

BMI Group • 2020–2021

Europe's largest roofing manufacturer. I led the UX/UI design on a digital transformation covering a complete global site redesign and interactive web tools including a 3D roof visualiser and material calculator.

30+European markets Designsystem

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Experience

Aegon

Jan 2025 – Present

Role

Design Lead

Key Projects

Pension Journey: End-to-end design across onboarding, transactions and investments. 110K users, £120M net inflow.

Mobile Apps: Took iOS and Android ratings from 3.6 to 4.3 stars within 12 months.

Postcards from Tomorrow: Shipped a GenAI campaign through Mylo — personalised retirement postcards linking to pension tools. Strong engagement at launch.

Scope

Design Leadership Financial Services iOS / Android Accessibility

Lab 1

Sept 2022 – May 2024

Role

Head of Design

Key Projects

Enterprise SaaS: Defined experience principles and interaction patterns for a platform serving global clients.

Strategy: Shaped product direction with senior Product and Engineering leadership.

Impact: Discovery cycles that contributed to successful funding milestones.

Scope

Design Leadership Enterprise SaaS Product Strategy Interaction Design

Linkfire

Dec 2021 – Sept 2022

Role

Lead Product Designer

Key Projects

B2B Platform: Design for 40K+ monthly users — monetisation tools, smart links and developer workflows.

Design System: Built an accessible design system with screen reader support and colour contrast compliance.

Analytics: Introduced FullStory to surface friction points and prioritise fixes.

Scope

Product Design B2B / SaaS Design Systems Accessibility

Digital Detox

May 2020 – Dec 2021

Role

Senior UX/UI Designer

Key Projects

Client Platforms: Design across healthcare (Unum), ecommerce (Edenred) and manufacturing (BMI).

Complex Journeys: Simplified multi-step flows into clear, accessible responsive interfaces.

Workshops: Facilitated stakeholder workshops aligning business goals with user needs.

Scope

UX / UI Design Responsive Web Healthcare Ecommerce

Dojo

Aug 2019 – May 2020

Role

Senior Product Designer

Key Projects

Dashboard Apps: Redesigned iOS and Android apps for 100K+ merchants.

POS Software: Improved flow and readability for high-traffic physical POS terminals.

User Research: Testing and interviews with merchants to uncover pain points and validate design decisions.

Scope

Product Design iOS / Android POS User Research

Danske Bank

Nov 2017 – Jun 2019

Role

Senior UX Designer

Copenhagen, Denmark

Key Projects

Self-Service Lending: Designed and launched the Nordics’ first self-service lending platform across four markets (DK, SE, NO, FI).

10M+ DKK: Loans facilitated in the first quarter after launch.

Compliance: Worked with Legal and Compliance to meet accessibility and regulatory requirements across markets.

Scope

UX Design Financial Services Multi-market Compliance

Digitas LBi

Dec 2015 – Dec 2017

Role

UX Designer

Key Projects

Global Brands: UX for Saxo Bank, Radisson Blu, Grundfos, Trelleborg, SKF and Volvo.

Prototyping: Wireframes, flows and high-fidelity prototypes for responsive web and native.

Scope

UX Design Responsive Web Prototyping B2B / B2C

BBC

Nov 2005 – Sept 2015

Role

Multimedia Specialist

Key Projects

Multimedia Content: Edited content for web and live TV broadcast.

Newsroom: Fast-paced, deadline-driven work alongside journalists and producers.

Scope

Multimedia Broadcast Web

Education

Copenhagen School of Design

Multimedia Design (AP Degree)

2014 – 2016

Leeds University

Music Production (BA Hons Degree)

2003 – 2006